December 17, 2013
Something Natural Sparkling Water named as a finalist in the foodbev.com awards 2013 | Best redesigned drinks brand
The finalists and winners in the FoodBev.com Awards 2013 have been announced. A digital Showcase magazine showing all entries, finalists and winners can be viewed here.
The judging panel considered over 100 entries in six categories.
“The philosophy of the FoodBev.com Awards is to celebrate creativity, and we look for brands that are eye-catching, creatively dominant, original if not unique, practical and useful,” said Bill Bruce, chairman of the judges. “This year’s entries demonstrated that the pace of invention and innovation has not slowed, and from small brands to large businesses and even private label, the judging panel was impressed by the wide range of entries.”
“This year’s awards saw an interesting mix of established businesses and newcomers, with plenty of exciting brands and creative work,” said head judge Shaun Weston. “It was tough being a judge this year!”
Best new food brand
- WINNER: Little Big Brands (US) – The Epic Seed
The panel said: ‘A multicultural approach, an easy to consume better for you product in an easy to understand fashion’, and ‘Great typographic choice to talk about authenticity. Brings a fresh and new look to dairy products’.
FINALISTS: Smári Organics (US) – Smári Organic Icelandic Yogurt, Pure (UK) – SPC Nature’s Finest Go Fru brand packaging and design, and Fresh five premium food (Germany) – Kissyo Premium Frozen Yogurt.
Best redesigned food brand
- WINNER: Lavernia & Cienfuegos – Delhaize Soups
The panel said: ‘Easy to navigate through the range. Elegant and simple. Romancing the benefit, soup becomes gourmet food!’, and ‘Funny and outstanding design’.
FINALISTS: Slice Design Ltd (UK) – Danone – Activia Pouring Yogurt, Heavenly Tasty Organics Ltd (Sweden) – company rebrand, and BrandOpus (UK) – Willie’s Cacao.
Best new drinks brand
- WINNER: BrandOpus (UK) – Vivid
The panel said: ‘The illustration becomes an icon while communicating the product’s concept and health credentials’, and ‘Matcha is the hot trend in functional super tea and the branding shows willing in a young sector. Great colour palette!’.
FINALISTS: Oji Drinks (Sweden) – Oji Drinks, Bembel-With-Care (Germany), and Bembel-With-Care Apfel-Schaumwein.
Best redesigned drinks brand
- WINNER: Springetts Brand Design Consultants (UK) – Williamson Tea redesign
The panel said: ‘How to enhance the iconic and unique values of a brand’, and ‘Beautiful use of illustration to create a memorable range of packs. If there was a Best In Show category, this would win it’.
FINALISTS: Little Big Brands (US) – Something Natural, Customdrinks (Spain) – Maeloc, and Icelandic Glacial Water (US) – Icelandic Glacial Water.
Best brand marketing campaign
- WINNER: We Are Social (UK) – Grow Your Own
The panel said: ‘Great education campaign through fun engagement. A truly lovely idea that would enchant mums and kids and get them to love their favourite brand even more’, and ‘Great way of subtly creating a link between the product and its wholesome credentials’.
FINALISTS: All Market Europe Ltd (UK) – Let Nature Do Its Thing, The Good Whey Co (UK) – Upbeat, and We Are Social (UK) – Wimbledon Wiggle.
Best creative agency
- WINNER: Little Big Brands (US)
The panel said: ‘Trends turned into understandable design’, and ‘Impressive in their breadth and bravery’, and ‘A great portfolio that shows creativity and professionalism’, and ‘Demonstrates the ability to work with big brands while maintaining a creative and independent feel to the smaller projects’.
FINALISTS: BrandOpus (UK), and Slice Design Limited (UK).
November 1, 2013
Something Natural Sparkling Waters Now Available AT Bee’s Knees Supply Company Boston, MA! WOOT WOOT!
Born and raised in Boston, we’re super excited to be selling our products at the Bee’s Knees Supply Co located in our home city!
The Bee’s Knees Supply Company believes in selling and producing foods of the utmost integrity, products whose stories are authentic and compelling. Located in the Fort Point neighborhood in Boston’s seaport district, this 5,500 sq ft. market on 12 Farnsworth Street caters to both residents and the downtown business community. A gourmet grocery, they also offer a full cafe, chocolate shop, wine and craft beer shop, full delicatessen, floral center, and house goods, including gorgeous housewares by designer Mackenzie Childs.
Early indications from the Bee’s Knees staff is that their customers are really enjoying Something Natural Sparkling Water!
Bostonians check out the Bee’s Knees for a guaranteed great experience! Just tell them we sent you!
Something Natural Sparkling Water
October 30, 2013
Brand Packaging Magazine (www.brandpackaging.com) asked YOU the people to vote for the packaging that most effectively tells a brand’s story through design and structure to connect with consumers, and the results are in: We win, we win, we win!!
For more on the story click here: http://www.brandpackaging.com/articles/84655-winners-of-the-peoples-choice-and-editors-awards
About Something Natural LLC
Something Natural LLC is based out of South Boston, MA and was incorporated in 2010 with the vision to make sparkling water taste better With a strong belief that “less is more”, Something Natural remains committed to formulating our products with only clean and natural ingredients. . Today all Something Natural beverages are made with ultra pure sparkling water and a touch of natural fruit flavor. Something Natural is distributed throughout the United States in traditional and natural retail stores, bodegas, cafes, hotels, and available online. Featuring five flavors, guaranteed to satisfy everyone’s palette — Blueberry Lemon, Black Cherry, Strawberry Peach, Pink Grapefruit and Raspberry Keylime.
In a world full of artificial, Something Natural is refreshing.
STAY CONNECTED WITH SOMETHING NATURAL SPARKLING WATER
For the latest information on where to purchase Something Natural LLC and learn about upcoming events and promotions, visit:
Company website: www.drinksomethingnatural.com
For all media and consumer enquiries, please email firstname.lastname@example.org
About BRANDPACKAGING Magazine
BRANDPACKAGING is the only publication entirely focused on the role of packaging in the consumer product marketing mix.
BRANDPACKAGING speaks to the audience that makes the impact of packaging a reality: brand, product and group marketing managers; category managers; and product development, design and buying teams.
Our audience is made up of influential marketing, design and executive decision makers who work at the earliest stages of new packaging, where materials are discussed and where supplier input can have an impact on the final package itself.
Our focus is on strategy, development and trends. We take consumer, design and retail insights and material/technology trends and balance them against innovation objectives, consumer research, retail directives and brand marketing goals—what brands need to bring forth the game-changing packages of the future.
Our purpose is to provide an open forum of ideas, information and market insights that mirrors the current successes and opportunities in the consumer packaged goods industry.
October 21, 2013
You asked for it and now you got it! Yup, that’s right folks, we’re super excited about being on the shelves at these prestigious locations in California. For all our fans who continually ask for new locations, keep them coming and we’ll do our best to make it happen. Thanks to all of you for your continued support of Something Natural Sparkling Water!
October 15, 2013
BevNET Review: Something Natural’s Black Cherry is a flavored sparkling water that is sweetened with stevia and cane sugar. From a flavor perspective, the splash of tart black cherry goes nicely with the crisp base of sparkling water. To that end, the product is very straightforward, with a mellow amount of sweetness to finish things off. The sugar and stevia work quite well together, making for a nice amount of sweetness and only a moderate amount of stevia flavor to the finish. Packaging is this product’s strongest area, with an 11 oz. cobalt blue bottle that is cleanly designed and feels upscale. For us, this feels very much like a female-oriented product, but it accomplishes this in a subtle rather than direct way through the design of the bottle and label (which is painted on). The most recent update to the product, which removed the flock of birds and replaces it with a flavor specific illustration, definitely helps in terms of making it easier to tell the flavors apart. Overall, Something Natural’s Black Cherry is a well-executed product that should do nicely with its target demographic.
For more on what Bevnet thinks about our other flavors of Something Natural, check out this link: http://www.bevnet.com/reviews/somethingnatural